If you are launching an email marketing campaign, you would be remiss not to think about how your email 
is going to be viewed. In today’s world, increasingly more people are reading their emails on their mobile phones. When you take this into consideration, then you may need to drastically change your approach to email marketing. Here are some tips for making mobile-friendly email marketing campaigns.
Use Large Fonts
Make sure that all of the most important information in your email campaign is in bigger fonts – at least 14 point. If you go for fonts that are too small, no one will be able to read your email in mobile format.
Make Sure You Know Scale
Some mobile operating systems will automatically fit your email to the scale of the mobile monitor but not all do this. Make sure that your email fits the scale of mobile phones so subscribers don’t have to do a lot of scrolling to read your email. The best email marketing services like AWeber have templates that are mobile friendly.
Calls to Action Must be Obvious
In regular emails, it is okay to be a bit discreet about your calls to action. With mobile emails though, you need to make sure that the call to action is at the center of attention. Some mobile operating systems don’t even recognize links so it will be your job to show the reader that the links are clickable. Go big with them and don’t be shy about putting it in the center of the email.
Get to the Point
Almost all emails for marketing should be KISS: Keep It Short and Simple. This is even more true with mobile emails because they are typically being read on the go. No one has time to read your ramblings before they get to the point of what you want them to do.
Use High-Contrast Colors
It may look great on your PC to have an email green text against a baby blue background – but does it still 
look great on a mobile phone? Most mobile phone users keep their brightness to a minimum in order to prolong battery life. When you factor in the tiny screen, low-contrast colors can become very difficult to read.
Keep Things Nicely Spaced
If you have a lot of links in your email campaign, it is important that they are kept separate from each other. Mobile screens are small and a reader could easily click on the wrong link by accident and get annoyed. Also, try to avoid any sort of clutter in your email as this can look terrible on the tiny mobile screen.
Test Before You Send
It is really important that you look at your email in PC and mobile format before you send it out. This way, you can fix any problems before your campaign is launched and get the best results from PC and mobile subscribers.