If you want the edge on the competition, then you need to take advantage of all the internet marketing tactics available to you. This can be really difficult if you are doing your internet marketing on a budget which is why email marketing and social media marketing are so great. It isn’t just that these forms of internet marketing are so cheap though – they are incredibly powerful if used right. What a lot of people don’t realize is that the most powerful way to get cheap leads is to combine email marketing with your social medial marketing campaigns.
Here are some easy ways to incorporate your email marketing with social media.
Make Sure Your Facebook Profile Has a Signup Form
Facebook is the most powerful social media tool right now. There are over 700 million members from all over the world and they are constantly sharing tidbits to all of their friends who are also on Facebook. One of the easiest ways to build up an opt in mailing list is to put a signup form on your Facebook page. The best email marketing providers even have tools to make this easier. Check out AWeber and their cool Facebook email marketing tools.
Post Your Emails on Social Media
It is never a good idea to keep the info in your email restricted to just your emails. You should put your emails from the marketing campaign all over the web – like archiving them and putting them on your social media page. This is a good way to get followers and more opt ins as people read what you have to offer.
But what if your emails have “special” deals which are exclusive only to the people who signed up? You can still find ways to share your email marketing campaign without destroying the exclusive factor. For example, you can put up a post saying that subscribers to the email list got special discounts on a certain product. If others want that discount, then they can sign up too.
Remind Email Subscribes that You Use Social Media
Just because you’ve got an email subscriber, that doesn’t mean the person shouldn’t also be following you on social media. In your emails, put a “Follow Us” link to your most interesting, relevant sites on social media.
Make Content Out of Social Media
The great thing about email marketing and social media is that it lets you communicate directly with your leads. When you combine these methods of email marketing together, you also get a chance for your leads to communicate with each other. Start discussions on social media and then turn them into content for your blogs. For example, if you are selling fashionable clothes, start a discussion about the hottest new trends and then put this info in your emails. Don’t forget to put the “Follow Us” link in the emails so anyone interested can join in the conversation!